BIOMETRICS
With technology being a huge part of their service we wanted to reflect this within the logo symbol. At the root of this technology is an ‘alternating current’ which is sent through the body; we incorporated this by taking the recognised alternating current symbol, stylising and repeating to create the B symbol.
“It looks super sharp and savvy and we think it will resonate across all the different demographics in our target market.”
– Rick, Biometrics.
