BIOMETRICS

Biometrics provide body composition scanning, measuring the body’s ratio of bone, muscle, fat and water. Having quietly ticked along as a side project they were ready to take it to the next level with a full rebrand.
With a health/fitness conscious audience we wanted the brand to instantly appeal to these people and connect with their health goals. We achieved this through energetic colours and shape depicting action and forward movement.

clientBiometricsservicesbranding

biometrics logo

With technology being a huge part of their service we wanted to reflect this within the logo symbol. At the root of this technology is an ‘alternating current’ which is sent through the body; we incorporated this by taking the recognised alternating current symbol, stylising and repeating to create the B symbol.


biometrics logo

“It looks super sharp and savvy and we think it will resonate across all the different demographics in our target market.”

– Rick, Biometrics.

biometrics business card design
biometrics business card design

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