MRCCI SUPPORT LOCAL CAMPAIGN
naming.
visual identity.
Illustration.
animation.
web.
In an ever increasing time where online shopping and streaming services are killing local and smaller businesses, MRCCI came to us to help create a campaign that encouraged people to think and shop locally first.
Rather than simply tell people to ‘support local’, we dove into what it means to really be local, the culture and community behind it, and the positive results from changing our mindset.
The solution to the campaign came from the core word itself – localism. By dissecting and restructuring letters we create the positive and motivational statement that ‘local is more…’
As a leading statement the branding becomes an educational campaign, allowing the public to learn how supporting local means more for their community — plus meet the faces behind their local businesses.
Running since 2020 the campaign has seen great success through education poster and advertising series, bumper stickers, local gift card program and an annual live local month.
