RAD TONIC


services

visual identity.
typography.
Illustration.
packaging.

As a startup business Rad came to us for a complete branding and packaging design, and with a name like Rad this project was screaming out for a playful image.
We captured this fun and energy through a bold colour pallet matched with bespoke typography and Illustrations; creating a label full of movement and a slight play on vintage surf culture.


rad tonic label
rad tonic bottle lemon
rad tonic bottle lime
rad health icons