RAD TONIC
Rad Tonic are a beverage company creating healthy ferment based soft drinks.
In a market heavy with kombuchas, Rad separate themselves by using a traditional European process of fermenting beetroot known as kvass.
clientRad Tonicservicespackaging, branding, illustration, typography
As a startup business Rad came to us for a complete branding and packaging design, and with a name like Rad this project was screaming out for a playful image.
We captured this fun and energy through a bold colour pallet matched with bespoke typography and Illustrations; creating a label full of movement and a slight play on vintage surf culture.
Playfull icons were created to help showcase the products health benefits.
