rad tonic logo

As a startup business Rad came to us for a complete branding and packaging design, and with a name like Rad this project was screaming out for a playful image.
We captured this fun and energy through a bold colour pallet matched with bespoke typography and Illustrations; creating a label full of movement and a slight play on vintage surf culture.

rad tonic bottle beetroot
rad tonic label
rad tonic bottle lemon
rad tonic bottle lime
rad health icons

Playfull icons were created to help showcase the products health benefits.