HOI POLLOI
packaging.
Illustration.
A wine for the masses
made by the people.
Everyday wine with a spin — premium fruit and gentle winemaking, with minimal intervention and maximum flavour.
With the initial brief to explore retro patterns, the concept was pushed further and given a ‘supergraphics’ treatment — a movement pioneered by Barbara Stauffacher Solomon in the 1960s, characterised by large-scale graphics and typography applied to architectural spaces — resulting in a bold series with unique shelf presence.
